How SEGA Shot Themselves in the Foot With the Saturn

If you are a player and you have been given more than a quick overview of industry news in the last two years, you are likely to be aware of how Microsoft is doing well and failing to launch Xbox One. Whether it's arrogance, arrogance, or just sheer tremendous, someone at Microsoft really misread marketing for the latest Xbox console, and it's still possible to feel the effects of that day as the PS4 controls the charts month after month. Sony may be celebrating now, but they also found themselves in a similar situation of the last generation when they tried to launch their PS3 amid controversy, a high price point and bad marketing.

While Microsoft is in the middle of rehabilitating its image after the Xbox One DRM disaster, Sony has implemented what they have learned from the relative failure of the PS3 system to improve the PS4, at least those companies are still exporting the consoles. Back in 1995, SEGA was one of the β€œtwo biggest” when it came to controlling games (along with Nintendo) but some appalling marketing decisions with Saturn put the company in a bind that it never recovered, resulting in early abandonment of the next console Their own, Dreamcast, and ultimately back out of the entire game hardware.

Before Saturn was launched, SEGA announced that the console would be released one week before the new Sony console, PlayStation, in September 1995. Whether it's a fear of a newborn baby on the block, or just an incredibly misleading marketing ploy, someone decided At SEGA HQ to surprise everyone with the launch of Saturn in May will be a big surprise. to all. Including players. And retailers. And developers. And publishers. Oh and forget the development for 32x, this is last month.

Yes, SEGA Saturn was launched in May of 1995, but for most players, it was not expected until September, so they had no chance to save or warn their parents that it was coming. This was not very important, as most retailers were also unaware that the console was coming, so their stores were not fully equipped to start launching an entirely new console five months before it was expected. Although, when thinking, they might have been worried about anything because there were no games ready for the system, because SEGA also failed to alert game developers of the change in release date, which means that only six games were available at launch and all were manufactured By SEGA.

In one fell swoop, SEGA managed to thwart practically every retailer, every developer and game publisher didn't care, and confused players around the world. It was a gaming eq to send all your Christmas cards in June then wondering why no one bothered sending you back.

Saturn was not the straw that completely broke the camel's back, but the decision to refer everyone to a false version of the console hindered him and allowed PlayStation to clean it when it was finally released the day Sony told people to be released in September. SEGA has not attempted any such change through the next console, Dreamcast, but the damage to its brand has already been done, and in doing so, has given Sony a chance to find a niche in the console market. PlayStation 2 became the best-selling console ever, and Dreamcast continued on the market less than two years before SEGA completely abandoned the hardware to focus on game development and deployment only for other games.

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